Messaging & Consent

Understand consent and opt outs

You will understand the basic consent information needed for wanted business messages.

Last updated October 3, 2026

Set a clear expectation

Consent should identify the sending business and message purpose. Where required, explain expected frequency, that message and data rates may apply, how to reply STOP to opt out and HELP for help, and where to find privacy and terms information.

  • The exact disclosure shown
  • The source page and date
  • The phone number and affirmative choice
  • Later opt out activity where supported and lawful

Honor requests to stop

Honor STOP and another clear, reasonable request to stop, even when it uses different words. Message only within the purpose the person reasonably expected. This overview is not legal advice.